What's Going On With Reborn Coffee Stock (REBN) Today?

Reborn Coffee Inc REBN shares are trading lower by 21.7% to $0.56 Monday afternoon, despite a lack of company-specific news for the session. The stock may be pulling back following last week's strength after the company launched its flagship store in Kuala Lumpur's Exchange TRX mall, marking its entry into the Southeast Asian market.

Led by Barrie Nasim, this move aims for regional expansion across Malaysia, Singapore and Indonesia. Their focus is on blending tradition and innovation for a unique coffee experience while prioritizing sustainability through partnerships with local coffee farms.

Reborn Coffee says this expansion aligns with their global strategy, which includes new locations in California, South Korea and the UAE, along with a partnership on Amazon.

CEO Jay Kim anticipates these efforts will drive sustained revenue growth and operational success.

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According to data from Benzinga Pro, REBN has a 52-week high of $1.75 and a 52-week low of $0.26.