The Fastest Growing Brands In 2023: ChatGPT, Starry, Zelle, Shein, Tesla, Hulu And More

An annual survey reveals the fastest growing brands in the U.S. and includes rankings for fast growth brands amongst different age groups. Likely to no surprise, lists are dominated by the rise of artificial intelligence.

What Happened: Morning Consult ranks the fastest growing brands among U.S. residents, which provides a look at which brands are gaining interest from consumers and could be gaining market share. Similar to the 2022 list of the fastest growing brands, technology leads the way with several foods, beverages and brands followed closely behind.

Here's a look at the Fastest Growing Brands lists overall from Morning Consult and sorted by age demographic, with public traded stock tickers where available.

Fastest Growing Brands, overall:

1. ChatGPT
2. Starry, a unit of PepsiCo PEP
3. Zelle
4. Shein
5. Twisted Tea, a unit of Boston Beer Company SAM
6. Southwest Airlines LUV
7. OpenAI
8. Facebook, a unit of Meta Platforms META
9. Instagram Reels, a unit of Meta Platforms
10. Coke Zero Sugar, a unit of Coca-Cola Inc KO
11. Jeep, a unit of Stellantis N.V. STLA
12. Amazon Pharmacy, a unit of Amazon.com Inc AMZN
13. Topgolf, a unit of Topgolf Callaway Brands Corp MODG
14. Fox Nation, a unit of Fox Corporation FOXFOXA
15. E.l.f Beauty Inc ELF
16. Keystone Light, a unit of Molson Coors Beverage Company TAP
17. YouTube Shorts, a unit of Alphabet Inc GOOGGOOGL
18. Instagram, a unit of Meta Platforms
19. HP Instant Ink, a unit of HP Inc HPQ
20. Clinique, a unit of The Estee Lauder Companies EL

Fastest Growing Brands, Gen Z

1. Kraft, a unit of The Kraft Heinz Company KHC
2. NYX Professional Makeup
3. Holland America Line, a unit of Carnival Corporation CCL
4. Modelo Especial, distribution rights in the U.S. from Constellation Brands STZ
5. ChatGPT
6. Clinique
7. Keystone Light
8. Planet Fitness PLNT
9. Google Workspace
10. Fox Nation
11. Canva
12. Dyson
13. Pottery Barn, a unit of Williams-Sonoma WSM
14. Google Pixel
15. Dollar General DG
16. Hulu, a unit of The Walt Disney Company DIS
17. Crocs CROX
18. YouTube TV
19. Victoria's Secret VSCO
20. Cadillac, a unit of General Motors Company GM

Fastest Growing Brands, Millenials:

1. ChatGPT
2. Shein
3. Coke Zero Sugar
4. Twitter
5. Apple TV, a unit of Apple Inc AAPL
6. Facebook
7. Major League Soccer
8. Starry
9. HP Instant Ink
10. Waze
11. Natural Light, a unit of Anheuser-Busch InBev BUD
12. Kate Spade, a unit of Tapestry Inc TPR
13. PayPal Credit, a unit of PayPal Holdings PYPL
14. Porsche
15. Discovery+, a unit of Warner Bros. Discovery WBD
16. Amount
17. Sport Clips
18. Fox
19. Tommy Hilfiger, a unit of PVH Corp PVH
20. US Cellular USM

Fastest Growing Brands, Gen Xers:

1. Zelle
2. ChatGPT
3. Harley-Davidson HOG
4. StubHub
5. Jeep
6. Booking.com BKNG
7. Grubhub
8. Twisted Tea
9. Hilton HLT
10. Starry
11. Microsoft Excel
12. Nerds Candy
13. Ticketmaster, a unit of Live Nation Entertainment LYV
14. Instagram Reels
15. Apple iMessage
16. Ralph Lauren RL
17. Sheetz
18. Duckhorn Vineyards NAPA
19. Tesla Inc TSLA
20. Southwest Airlines

Fastest Growing Brands, Baby Boomers:

1. Southwest Airlines
2. Lipton, joint venture between Pepsi and Unilever UL
3. Google Services
4. Ruffles
5. YouTube Shorts
6. Nestle Pure Life Water
7. Gain, a unit of Procter & Gamble Company PG
8. Zaxby's
9. CVS CarePass, a unit of CVS Health Corporation CVS
10. Diet Pepsi
11. Captain Morgan, a unit of Diageo plc DEO
12. Panasonic
13. Aquafina
14. Ikea
15. Best Western
16. Zelle
17. Haagen-Dazs
18. Mayo Clinic
19. Google Maps
20. Meta

Related Link: Weight Loss Drugs Wegovy, Ozempic Gain Traction With Millennials, High Earners: New Survey Results

Why It's Important: ChatGPT ranks number one for 2023 and scored a top five ranking among all the age demographics, except for Baby Boomers. Parent company OpenAI also was the seventh fastest growing brand, which comes after Microsoft Corporation MSFT took a $10 billion stake in the company in January.

The Starry beverage from Pepsi makes appearances on several of the lists as does Zelle, which is owned by several large banking companies.

Major League Soccer ranks as a fast growing brand among Millenials, which comes with Apple having the exclusive streaming rights to the soccer league and superstar Lionel Messi joining the league in 2023.

Meta Platforms also performed well on the list with Meta, Facebook and Instagram all taking spots on the lists.

The same could be said for Alphabet with its YouTube and Google brands showing up on multiple lists and seeing strong growth across different age demographics.

Electric vehicle company Tesla also finds its way onto the list of fastest growing brands amongst Gen Xers, ranking 19^th. The company was not on any of the top growth brands in last year's poll.

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