Alibaba Group Holding Limited BABA stock is trading higher Thursday amid reports of the company further investing $634 million in its Singapore-based e-commerce subsidiary, Lazada.
This investment comes as Alibaba faces increasing competition in the Southeast Asian market, particularly from TikTok and other players.
The investment involved Lazada issuing additional stock to Alibaba's Singapore subsidiary.
This move marks Alibaba's third investment in Lazada in 2023, bringing the total investment for the year to over $1.8 billion, the Nikkei Asia reports.
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Alibaba, once a dominant force in online retail and diverse sectors, is currently experiencing a downturn attributed to a leadership transition, challenges in executing a restructuring strategy, and increased regulatory scrutiny by Beijing authorities.
Alibaba's continued investments in Lazada demonstrate its commitment to defending its market share in Southeast Asia, where competition is intensifying.
In Indonesia, TikTok, a social media platform owned by ByteDance, announced its plans to acquire a 75% share in Tokopedia, an e-commerce unit of the Indonesian super app GoTo.
This strategic move allows TikTok to re-enter Indonesia's online shopping market despite facing regulatory challenges.
Additionally, Singaporean tech group Sea Ltd SE, which operates Lazada's competitor, Shopee, has revealed its intentions to increase investments in its live commerce business.
This signifies the competitive nature of the e-commerce landscape in Southeast Asia, with significant players vying for dominance and seeking to expand their market presence.
Alibaba's investments in Lazada reflect its determination to remain a key player in the region's e-commerce sector and stay ahead of emerging rivals like TikTok and Sea.
These developments highlight the dynamic and evolving nature of the Southeast Asian e-commerce market as companies strategically position themselves to capture a larger share of this growing consumer base.
Price Action: BABA shares traded higher by 2.25% at $73.07 on the last check Thursday.
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
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