Revamping Google Ads: Is Automation the Future of Google's Advertising Empire?

Google, owned by Alphabet Inc GOOG GOOGL, is reportedly planning a significant reorganization of its 30,000-person ad sales unit.

 Sean Downey, who oversees ad sales to essential customers in the Americas, mentioned at a recent department-wide meeting that the company intends to restructure its ad sales teams. 

However, he did not specify whether this restructuring would involve layoffs.

Google aims to consolidate staff within its large customer sales unit, which handles relationships with major advertisers. 

Also Read: Antitrust Trial Exposes Google's Battle Against Amazon for Advertising Supremacy

This consolidation might include reassigning employees and potentially implementing layoffs, Reuters reports.

This reorganization aligns with Google's increasing reliance on machine-learning techniques to assist customers in purchasing more ads across its various platforms, including its search engine and YouTube. The company is leaning towards automating more processes to enhance ad sales efficiency.

This news follows Alphabet's announcement in January of plans to cut 12,000 jobs globally, representing about 6% of its total workforce. 

Additionally, in June, Google implemented layoffs at its mapping app, Waze, integrating its advertising system with Google Ads technology. 

These changes reflect Google's broader strategy to streamline operations and leverage technology for more efficient ad sales processes.

Price Action: GOOG shares traded higher by 2.97% at higher $142.20 premarket on the last check Wednesday.

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Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

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