Instagram's Update Dilemma: Are New Features Hurting Creator Income?

Instagram creators are dissatisfied with the platform's recent updates and feature releases. Instagram, a key component of Meta Platforms Inc's META advertising business, frequently introduces new elements to keep users engaged. 

However, these additions often lead to clutter and confusion for creators who rely on the platform for income and wish to connect effectively with their audience, Bloomberg reports.

Joel Bervell, a creator with 259,000 followers, feels there's a significant disconnect between Instagram's management and its users. 

The platform's algorithm changes, aimed at competing with TikTok, have made it challenging for creators to reach their fan base consistently, Bloomberg writes. Features focusing on user interests rather than followers further exacerbate this issue.

Also Read: Meta Owned Instagram and Facebook Plagued With Pedophile Networks And Its Algorithms Are Not Helping: Report

Meta Verified, a subscription service offering perks like support and verification for $15 a month, has been unpopular among creators. 

Many creators, including Yesenia Hudson, with 41,000 followers, see no benefit in joining, particularly those who earned verification through traditional methods like follower growth or media mentions.

The Reels Bonus program, designed to encourage TikTok-style video content, has also been underwhelming. 

Creators report low payouts and unfulfilled promises of high earnings. Maddy Corbin, a creator with 97,000 followers, found the program's payout structure restrictive and unattainable.

Instagram's feature for connecting creators with brand sponsorships has also been ineffective, with many creators, including Hudson, not receiving brand responses.

Overall, creators believe Instagram fails to excel in fundamental aspects like displaying content from connections, aiding audience growth, and resolving technical issues. 

The influx of new features has complicated the app and detracted from its primary purpose of fostering connections.

Price Action: META shares traded higher by 0.14% at $344.96 on the last check Thursday.

Also Read: Facebook's New Privacy Feature Faces Backlash Over Potential Abuse Risks

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

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