Elon Musk's 'X': Big Changes To Former Twitter, Bigger Challenges Ahead

In 2023, Twitter, now known as X, laid a strong foundation for the global town square concept, which will fully come to life in 2024.

 Over the past year, Twitter has made significant strides in various aspects of the platform, X. 

In its blog, the company said that it has not only embraced free expression as a core value but also enhanced content moderation to reflect this. 

The Community Notes feature on X has grown with over 320k contributors worldwide, playing a crucial role in balancing and verifying information.

Also Read: Elon Musk Thinking About Pulling Twitter/X Out Of Europe? Here's Why He Might Do It

Twitter has transformed X into a video-first platform, with most user sessions now involving video content. 

The launch of Immersive Video on X has attracted over 100 million daily users, particularly appealing to the Gen Z demographic. 

Long-form video uploads have also been enabled on X, witnessing substantial engagement, the company said. 

The new features on X include audio and video calling, with an average call duration of 10 minutes, and the introduction of X Hiring, which has already listed 750,000 jobs in just six months.

The company writes that Twitter's commitment to community building is evident with the expansion of Communities on X, now available globally, where users spend over 300 million minutes daily. 

Twitter introduced Grok, a new AI search assistant developed by xAI, offering a unique, humorous approach to AI-assisted search on X. 

Twitter's focus on creators has led to significant economic opportunities, with over 80,000 creators benefiting from the ads revenue sharing program on X.

Twitter has made strides on X in making ads more relevant and impactful, resulting in a 22% increase in total ad engagements. 

The suite of brand safety solutions on X sets new industry standards for feed environments.

Twitter remains a vibrant platform for influential individuals on X, which is evident during vital cultural events and movements. 

As Twitter steps into 2024 with X, the focus areas include enhancing the user experience through AI, launching peer-to-peer payments, improving content relevance, investing in creators and content partnerships, and strengthening the full-funnel ads offering on X. 

Twitter is also committed to advancing brand safety and verification, creating original content, and partnering with industry leaders on X.

Since acquiring Twitter, Elon Musk has rebranded it to "X" and introduced several changes, including removing legacy blue checkmarks, launching Twitter Blue subscriptions, sharing advertising revenue with top users, and reducing the workforce. 

The rebranding to "X" has received mixed responses from users and investors, with concerns raised by a trademark attorney about potential conflicts due to pre-existing rights to the "X" logo and name by other companies.

Musk, in a recent virtual appearance at the All-In Summit, referred to the platform as both "Twitter" and "X," occasionally slipping up and calling it "Twitter." 

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Photo by Frederic Legrand - COMEO on Shutterstock and MrHerii on Wikipedia