Ahead of its imminent release on Feb. 2, Apple Inc. AAPL has shared a TV spot for its first-generation mixed-reality headset, Vision Pro, showcasing the potential of spatial computing in everyday life.
What Happened: On Sunday, Apple posted a TV spot on the company’s official YouTube channel. While it mostly had similar content to the one premiered by CEO Tim Cook at the WWDC 2023 keynote, it did illustrate various scenarios where the $3,499 headset can enhance the user experience
Set to the tune of Roger Hodgson’s “Dreamer,” the one-minute ad, titled “Hello Apple Vision Pro,” showcased features EyeSight, eye tracking and a finger pinch.
It also highlighted the headset’s versatility, from watching a movie on a couch with an enlarged screen through a gesture, taking a FaceTime call, to viewing a panorama.
Why It Matters: The Vision Pro headset has generated impressive pre-order numbers, with first-weekend sales surpassing expectations. According to tech analyst Ming-Chi Kuo, pre-orders were “better than expected,” with Wedbush analysts echoing similar sentiments.
However, Kuo also cautioned that demand could dip after the initial rush, based on pre-order inventory and shipping times.
The headset’s potential has also attracted interest from high-profile figures. Elon Musk has also expressed his eagerness to try the Vision Pro, despite initial reservations about mixed-reality headsets.
Image courtesy – Apple
Check out more of Benzinga’s Consumer Tech coverage by following this link.
Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Comments
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
