Chinese tech giant Huawei is reportedly preparing to launch its next flagship phone, the Mate 70 series, in September, positioning it as a strong contender against Apple Inc.’s AAPL upcoming iPhone 16.
What Happened: The news was revealed by a Weibo blogger who suggested that the Mate 70 series could be the most powerful handset lineup on the market, reported Huawei Central.
The new Mate 70 series is expected to feature significant visual upgrades, possibly including a quad-curved 2K screen with refined display features.
The Mate 70 series' September launch positions the device as a major challenger to the iPhone 16 Pro, which is also expected to launch around the same time.
See Also: Apple Battles UK Law That Kills Encryption, Calls It A ‘Secret Veto’ Against Global Privacy
Reports also hint at the possibility of the new Mate lineup featuring brand-new Kirin chips for enhanced performance efficiency.
Why It Matters: Despite fierce competition from local companies and Huawei's resurgence post the Mate 60 series launch and escalating tensions between the U.S. and China leading to bans on Apple products, the Tim Cook-led company emerged as the leading smartphone brand in China.
This also comes at a time when Apple secured the top spot in 2023 global smartphone shipments, beating Samsung after 13 years. The iPhone’s success has been attributed to strategic discounts and promotions that helped Apple fend off competition from domestic rivals, including Huawei.
The launch of Huawei’s Mate 70 series could potentially disrupt Apple’s dominance in the market, given its advanced features and capabilities. How this competition will play out remains to be seen.
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Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.
Image by THAM YUAN YUAN from Pixabay
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