Apple Inc.'s AAPL performance in 2023 has multiple positives – the iPhone maker dethroned rival Samsung Electronics Co Ltd. SSNLF after its 13-year reign at the top. A new survey has revealed that its "hardware reliability" is also among its key draws.
What Happened: Tech analyst Jason Snell’s annual report card assessed Apple’s development in multiple categories, drawing insights from industry experts.
The report provides a detailed breakdown of average scores for each category, tracking their evolution over the past nine years.
The report underscores the remarkable growth of the Mac, especially the 15-inch MacBook Air and the Mac Pro, both now powered by Apple Silicon.
The report also notes the discontinuation of the Touch Bar in 2023 and the debut of the ProMotion display in the new entry-level MacBook Pro.
Snell’s report also touches on the success of the new 5x optical zoom camera and the disappointment with the new FineWoven iPhone cases. iOS 17 was deemed a solid upgrade, with features like Live Voicemail and Stand By receiving positive feedback.
See Also: Sideloading Scandal: Apple’s App Store Breach Highlights iPhone Security Fears
Even without new iPad hardware in 2023, iPadOS 17 was lauded for its enhancements to Stage Manager. The Apple Watch refresh was considered unnecessary, but on-device Siri on the Apple Watch Ultra 2 and Apple Watch Series 9 was appreciated.
The report also discusses the price increase of Apple Arcade, Apple News+, and Apple TV+ in 2023 and the launch of a new full-size HomePod. Apple’s first carbon-neutral products were also highlighted as a significant step towards the company’s 2030 carbon neutrality goal.
Why It Matters: Earlier in February, Apple CEO Tim Cook celebrated the iPhone 15’s record-breaking sales and “99%” customer satisfaction, despite a global slump in the smartphone market and competition from Huawei Technologies in China.
This success was reflected in Snell’s report, which highlighted the success of the new 5x optical zoom camera.
However, a survey revealed that customers were least satisfied with the iPhone 15 Pro model despite its premium design and powerful A17 Pro chipset. This dissatisfaction was also reflected in Snell’s report, which noted disappointment with the new FineWoven iPhone cases.
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Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.
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