Bentley's Boss Now Behind Aston Martin's Wheel: Adrian Hallmark To Take Charge As New CEO In October

Luxury carmaker Aston Martin Lagonda Glb AMGDF has named Adrian Hallmark as its new CEO. Hallmark, who is currently the head of Bentley, will assume his new role by Oct. 1.

What Happened: Hallmark, 61, will take over from the outgoing CEO Amedeo Felisa, who will continue in his position until the transition. Aston Martin announced on Friday, reported CNBC.

Lawrence Stroll, the Executive Chairman of Aston Martin, expressed confidence in Hallmark’s ability to drive the company’s strategy and maintain its recent progress. Stroll highlighted Hallmark’s extensive experience in the ultra-luxury and British manufacturing sectors.

"He brings more than 25 years of highly successful senior automotive experience from the U.S., Europe, and Asia with companies such as Bentley, Porsche and Volkswagen," Aston Martin Lagonda said in a statement.

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Why It Matters: This move comes at a crucial time for Aston Martin. Earlier this year, the company was grappling with a significant debt burden. In February, it was reported that Aston Martin was in discussions with its bankers to address a pending debt pile of approximately $1.4 billion. The talks primarily focused on a $1.1 billion bond set to mature in November next year.

Despite the challenges, the company’s share prices surged in February as Executive Chairman Lawrence Stroll took charge of the recovery. The appointment of Hallmark, a seasoned leader with a successful track record in the automotive industry, is expected to bring a fresh perspective and steer the company toward stability and growth.

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Image Source – bentley Newsroom