iRobot Corporation IRBT shares are trading higher Thursday after the company introduced the Roomba Combo Essential robot vacuum and mop. 

The Details: iRobot said its Roomba Combo Essential is priced at $274.99 and improves on the Roomba 600 Series with an added mopping function and 18 times more suction power. The company also announced it has sold more than 50 million robots worldwide. 

“As iRobot surpasses more than 50 million robots sold worldwide, we’re honoring that legacy with the introduction of the affordable Roomba Combo Essential, which cleans even better and does more than its predecessor. This robot makes the iRobot 2-in-1 cleaning experience more accessible to all, be it a recent graduate, a new homeowner or anyone looking to enjoy the benefits of automated cleaning for the first time,” said Barry Schliesmann, chief product officer at iRobot.

According to data from Benzinga Pro, iRobot shares are trading below the stock’s 50-day moving average of $11.53 and is down more than 75% year-to-date. 

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How To Buy IRBT Stock:

Besides going to a brokerage platform to purchase a share — or fractional share — of stock, you can also gain access to shares either by buying an exchange traded fund (ETF) that holds the stock itself or by allocating yourself to a strategy in your 401(k) that would seek to acquire shares in a mutual fund or another instrument.

For example, in iRobot's case, it is in the Consumer Discretionary sector. An ETF will likely hold shares in many liquid and large companies that help track that sector, allowing an investor to gain exposure to the trends within that segment.

IRBT Price Action: According to Benzinga Pro, iRobot shares were up 6.75% at $8.70 at market close Thursday.

Image: Courtesy of iRobot Corporation