You Can Now Watch Four Stages Simultaneously At Coachella With YouTube's Multiview Feature

Alphabet Inc.’s GOOGL GOOG online video-sharing social media platform, YouTube, has decided to introduce the “multiview” feature for the official livestream of the 2024 Coachella music festival. This feature, akin to the NFL’s multiview, will allow viewers to watch multiple livestreams simultaneously on the same screen while tuning into one audio feed.

What Happened: The multiview feature will be available to viewers of the festival’s stream on any YouTube TV app without the need to subscribe to YouTube TV, the platform revealed on Thursday.

Like the NFL Sunday Ticket, the Coachella feature allows up to four stages simultaneously. Viewers can switch between audio feeds and jump in and out of fullscreen view for a total of six feeds—or six stages—to choose from.

The festival will occur across two weekends: April 12 through 14 and April 19 through 21.

The news was first spotted by The Verge.

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Why It Matters: For 12 years, YouTube and Goldenvoice, the organization behind the famed Coachella Valley Music and Arts Festival, have forged an exclusive partnership for content. This collaboration allows fans to freely stream both weekends of the renowned music extravaganza on YouTube’s official channel.

YouTube pays a licensing fee to showcase the festival’s exclusive livestream, leveraging the generated ad revenue from this highly anticipated event. With ticket sales for the 2024 Coachella being the slowest in over ten years, the festival relies heavily on attracting additional attention this year.

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Nearly four months after ticket sales commenced, tickets for Weekend 2 are still available on Coachella’s official website, and both general admission and VIP tickets for both weekends remain easily accessible on third-party resale platforms.

This departure from the norm is highly unusual for the high-demand festival in Indio, California, where tickets for both weekends typically sell out within hours or days, according to the report.

Various theories have emerged to explain this year’s sluggish ticket sales, including the high prices, the lineup’s perceived quality, and a general sense of festival fatigue among attendees.

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Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.

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