The site’s average monthly visits over the past year, totaling just over 4 million from May 2023 to April 2024, have dropped by more than 39% compared to the previous 12-month period from May 2022 to April 2023.
TMTG did not immediately respond to Benzinga's request for comment.
This decline has occurred despite the extensive media coverage of Trump’s criminal trial and his campaign to unseat President Joe Biden.
Trump Media relies solely on ad sales for revenue and notes in its SEC filings that a drop in user engagement could negatively impact its business by making Truth Social less appealing to advertisers, the report noted.
In an interview, David Carr, Similarweb's editor of insights, news, and research, said, “If you can't demonstrate that you have a sizeable, active, engaged, growing audience, I don't understand how you create a successful ad-supported social media business.”
The data firms’ findings may reinforce Wall Street analysts’ perception of the company as a “meme stock,” with a market capitalization that is disconnected from its business fundamentals.
“We basically don't see anything in these digital indicators that would explain why the valuation is as high as it is,” Carr added.
Trump Media reported a first-quarter net loss of nearly $328 million on revenues of about $771,000. Despite this, the company’s market cap is slightly over $8 billion.
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