Meta Enhances WhatsApp Business With New AI Tools, Launches Verified Badge In 4 Countries

Meta Platforms Inc. META has introduced new AI tools for businesses using WhatsApp and has launched the "Meta Verified" badge in four countries.

What Happened: The new AI tools are designed to help businesses on WhatsApp provide better customer service and promote their products.

The AI is being trained to respond to common customer queries, allowing businesses to assist their customers more efficiently. Additionally, AI is being integrated to help businesses create ads on Facebook and Instagram.

In addition to this, the Mark Zuckerberg-led company is also rolling out the "Meta Verified" badge to the WhatsApp Business app in Brazil, India, Indonesia, and Colombia.

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This badge indicates that a business has registered its information with Meta and will receive enhanced account support and protection from impersonation. Businesses with Meta Verified status can also use WhatsApp on multiple devices for their employees.

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Another feature being introduced is the ability to call larger businesses on WhatsApp with just one tap. This feature is currently being tested and will be expanded to more businesses in the coming months.

Why It Matters: The introduction of these new AI tools and features comes after Meta’s CEO, Zuckerberg, revealed that the initial release of the new version of Meta AI, powered by the Llama 3 model, had been well-received.

This led to the company initiating the rollout of Meta AI in English-speaking countries, with plans to expand to more languages and countries in the coming months.

Meta’s Llama 3 model, unveiled in April, had outperformed several other AI models in benchmark tests, including those from Alphabet Inc.’s Google, Jeff Bezos-backed Anthropic, and Mistral AI.

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Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.

Photo by Dimitri Karastelev on Unsplash