Apple Inc. AAPL is all set to reveal its artificial intelligence (AI) strategy at the Worldwide Developers Conference (WWDC) 2024. The tech giant will introduce its new AI system, "Apple Intelligence," and its integration into various devices and apps.
What Happened: Apple’s WWDC 2024, which kicks off on Monday, will showcase the company’s AI strategy, reported Bloomberg. The AI features will be a significant part of the event and set the tone for Apple's AI efforts going forward.
Apple’s AI strategy will focus on integrating the technology into its apps to enhance customer experience. The new AI features will be opt-in and will require devices with specific processing capabilities.
Apple will use its own technology and tools from Microsoft Corp.-backed OpenAI to power the AI features, with a strong emphasis on user privacy and security.
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The AI push will also include features such as summarization, reply suggestions, and a revamp of the Siri voice-control service. The Xcode, Mail, Voice Memos, and Photos apps will also receive significant AI upgrades.
Aside from AI features, Apple will also unveil other software upgrades, including a revamped home screen for iOS 18, an updated Control Center, and a new Passwords app.
The company will also announce updates to the Messages, Settings, Health, and Calendar apps, as well as the watchOS 11 and macOS 15.
Despite being primarily a software-focused event, the WWDC may provide insights into Apple’s upcoming hardware releases, with the new health and AI features likely to be fundamental to the next wave of Apple Watches and AirPods.
Why It Matters: The WWDC 2024 is a highly anticipated event, with Apple expected to unveil its AI strategy and a host of new software features.
This development aligns with earlier predictions by analysts, including Wedbush’s Dan Ives, who described Apple’s upcoming AI strategy as a “key moment” for the company.
Price Action: Apple's shares were up 0.28% in premarket trading on Friday, after closing at $194.48 on Thursday, according to Benzinga Pro.
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Read Next: Apple’s Adoption Of AI For iPhones Will Drive ‘Multi-Year Upgrade Cycle,’ Say Analysts Ahead Of WWDC
Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.
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