In a recent interview, one of Apple Inc.'s AAPL top executives, Craig Federighi, detailed how the company’s AI technology ensures user privacy, setting it apart from other AI systems.
What Happened: Federighi, Apple’s senior vice president of software engineering, explained in an interview with Fast Company that Apple’s latest devices like the iPhone 15 Pro, or iPads and Macs powered by M-series chips, can process AI tasks locally, eliminating the need to send user data to external servers.
Even when local processing isn’t feasible, Apple’s server-side AI, known as Private Cloud Compute (PCC) only transmits the necessary data for processing. The information is then cryptographically destroyed, ensuring it is never stored or seen by anyone at Apple.
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Apple has also granted independent security researchers access to its AI server implementation to verify its privacy and security claims.
When asked about the future of AI technology, Federighi acknowledged that even with advancements in local processing power, there will always be a need to access external services for certain information.
See Also: Elon Musk Thinks Humanoid Robots Will One Day Exceed Human Population
Why It Matters: Federighi's interview comes on the heels of Apple’s announcement of its in-house AI suite, Apple Intelligence, and its partnership with OpenAI.
This move was seen as a significant step in Apple’s AI strategy, which also included integrating ChatGPT into its operating systems.
However, not everyone was pleased with Apple’s AI integration. Tesla Inc. CEO Elon Musk threatened to ban Apple devices from his company's premises if they integrated OpenAI at the OS level, calling it an “unacceptable security violation."
Later, though, he appreciated Apple for offering an opt-out option from ChatGPT integration.
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Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.
Photo courtesy: Apple
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