Biden's Reelection Campaign Launches $50M Ad Blitz Targeting Trump's Hush Money Conviction: 'Convicted Criminal Who's Only Out For Himself'

In the run-up to the first debate, President Joe Biden‘s reelection team has launched a $50 million ad campaign. The campaign focuses on former President Donald Trump’s criminal conviction.

What Happened: The Biden campaign plans to spend this amount by the end of June, even though Election Day is still more than four months away, AP News reported on Monday. The ad campaign is designed to clearly outline the choice between Biden and Trump before their first debate in Atlanta on June 27.

The campaign strategy includes highlighting Trump’s policy proposals for a second term and mobilizing disaffected Democrats and independent voters. The ad, titled “Character Matters,” emphasizes Trump’s conviction on 34 felony counts in a New York hush-money case. The ad will be aired on general market television, streaming devices, cell phones in battleground states, and national cable.

The ad also points out Trump’s liability for sexual assault and financial fraud in separate proceedings. Trump is facing felony charges in three separate criminal cases, none of which may go to trial before the November election.

“This election is between a convicted criminal who’s only out for himself and a president who’s fighting for your family,” the ad says.

See Also: Trump Vs. Biden: Latest Poll Results In Key State Of Virginia Spells Trouble For One Candidate And His Party

The Trump campaign has not yet responded to requests for comment. Trump denies any wrongdoing and alleges, without evidence, that Biden or Justice Department officials orchestrated the New York case against him for political reasons.

Why It Matters: The Biden campaign’s ad blitz comes amid a tight race, with a Pew Research survey revealing that one-fourth of Americans hold unfavorable opinions about both Biden and Trump, the highest level in at least three decades.

Earlier, Biden, former President Barack Obama, and Hollywood celebrities raised over $30 million in a fundraiser, warning of the potential threat of a second term for Trump.

Biden spoke about the potential for political violence if Trump is re-elected, stating, "What he did on January 6th, and now he’s literally saying if he doesn’t win there’ll be a bloodbath. It’s outrageous — what he’s talking about is outrageous.”

Read Next: Trump Vs. Biden: One Candidate Pulls Ahead In Recent Poll Amid Legal Challenges

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This story was generated using Benzinga Neuro and edited by Pooja Rajkumari