What's Going On With Celsius Holdings Stock?

Celsius Holdings Inc CELH shares are trading lower Monday, adding to significant losses over the past two months. Here’s a look at what’s going on.

What To Know: Celsius stock has been stuck in a downtrend since Nielsen data from May showed that the company’s sales growth and market share were moving in the wrong direction.

Morgan Stanley warned at the time that tough sales comparisons over the coming quarters could lead to a change in sentiment in Celsius Holdings stock. Multiple analysts have weighed in on the stock since with several of them pointing to an inventory reduction from PepsiCo Inc PEP.

Here's a look at all of the analyst updates over the past month:

• Morgan Stanley analyst Eric Serotta maintained Celsius with an Equal-Weight and lowered the price target from $75 to $68.
• Stifel analyst Mark Astrachan maintained Celsius with a Buy and lowered the price target from $85 to $65.
• Wedbush analyst Gerald Pascarelli maintained Celsius with an Outperform and lowered the price target from $85 to $83.
• Jefferies analyst Kaumil Gajrawala maintained Celsius with a Buy and lowered the price target from $104 to $98.
• TD Cowen analyst Vivien Azer maintained Celsius with a Buy and lowered the price target from $95 to $85.
• Maxim Group analyst Anthony Vendetti maintained Celsius with a Buy and lowered the price target from $110 to $90.
• Truist Securities analyst Bill Chappell initiated coverage on Celsius with a Hold rating and set a price target of $60.
• BofA Securities analyst Jonathan Keypour maintained Celsius with a Neutral and lowered the price target from $84 to $60.

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How To Buy CELH Stock

Besides going to a brokerage platform to purchase a share – or fractional share – of stock, you can also gain access to shares either by buying an exchange traded fund (ETF) that holds the stock itself, or by allocating yourself to a strategy in your 401(k) that would seek to acquire shares in a mutual fund or other instrument.

For example, in Celsius' case, it is in the Consumer Staples sector. An ETF will likely hold shares in many liquid and large companies that help track that sector, allowing an investor to gain exposure to the trends within that segment.

CELH Price Action: Celsius shares were down 8.96% at $53.63 at the time of publication, according to Benzinga Pro.

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