Why Loop Media Stock Is Up

Loop Media, Inc. LPTV shares are trading higher Monday after the company announced a content partnership with Red Bull and the launch of the Red Bull TV channel in all of Loop’s out-of-home venues nationwide. 

The Details:

Loop Media said the Red Bull TV channel is immediately available and offers action sports and sports-related culture content, highlighting athletes and the leading names in the world of Red Bull across the spectrum of sports, racing, music and dance. 

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“We are thrilled to start this new relationship with one of the leading action sports, energy drink and lifestyle companies in the world,” said Justis Kao, CEO of Loop Media. “Sports and music are the two most popular forms of entertainment in out-of-home venues. As a leading provider of music videos in the digital out-of-home space, this partnership with Red Bull now also gives Loop Media the opportunity to offer some of the most recognized brand-named sports content to our venue partners.”

Loop Media shares are climbing on heavy volume following the announcement with more than 16 million shares traded before the opening bell, according to data from Benzinga Pro.

How To Buy LPTV Stock:

By now you're likely curious about how to participate in the market for Loop Media – be it to purchase shares, or even attempt to bet against the company.

Buying shares is typically done through a brokerage account. You can find a list of possible trading platforms here. Many will allow you to buy ‘fractional shares,' which allows you to own portions of stock without buying an entire share. For example, some stock, like Berkshire Hathaway, can cost thousands of dollars to own just one share. However, if you only want to invest a fraction of that, brokerages will allow you to do so.

In the the case of Loop Media, which is trading at $0.13 as of publishing time, $100 would buy you 769.23 shares of stock.

If you're looking to bet against a company, the process is more complex. You'll need access to an options trading platform, or a broker who will allow you to ‘go short' a share of stock by lending you the shares to sell. The process of shorting a stock can be found at this resource. Otherwise, if your broker allows you to trade options, you can either buy a put option, or sell a call option at a strike price above where shares are currently trading – either way it allows you to profit off of the share price decline.

LPTV Price Action: According to Benzinga Pro, Loop Media shares are up 11% at 13 cents at the time of publication Monday.

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