What's Going On With Nike Stock Wednesday?

Nike Inc NKE shares are down slightly by 0.07%, trading at $78.03 on Wednesday afternoon, though they have rebounded from their session low of $76.74.

The stock declined early Wednesday following the release of the August 2024 Consumer Price Index (CPI) report, which revealed mixed signals about inflation.

While the headline annual inflation rate fell to 2.5% — its lowest since February 2021 — core inflation remained steady, raising concerns about persistent price pressures in key areas such as apparel.

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Inflation Data and Consumer Spending Concerns: The August CPI report showed that headline inflation fell from 2.9% in July to 2.5%, missing consensus expectations of 2.6%. However, core inflation, which strips out volatile food and energy prices, remained stubbornly high at 3.2% year-over-year, matching forecasts but surpassing monthly estimates with a 0.3% rise.

Key contributors to this inflation included shelter and apparel, two sectors that are critical for consumer spending patterns.

Apparel, a significant component of Nike’s business, saw rising costs. This could pressure Nike’s ability to attract cost-conscious consumers, particularly in an environment where wages are not keeping pace with inflation in some areas.

As discretionary spending tightens, consumers may become more selective with their purchases, potentially leading to softer demand for premium brands like Nike.

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Rising Treasury Yields and Dollar Strength: The market's reaction to the inflation data saw U.S. Treasury yields climb sharply, with the 10-year yield rising 8 basis points. This rise in yields typically weighs on growth stocks, such as Nike, which are sensitive to borrowing costs and broader economic conditions.

Higher yields make future cash flows less valuable, dampening the outlook for companies reliant on long-term growth strategies.

In addition, the U.S. dollar strengthened following the inflation report, driven by expectations that the Federal Reserve may hold off on aggressive interest rate cuts in the near term.

A stronger dollar negatively impacts Nike's international revenues, as the company generates a substantial portion of its sales outside the U.S. A more expensive dollar can reduce the value of those international earnings when converted back to dollars.

Investor Sentiment and Outlook: Nike’s stock has been vulnerable to macroeconomic pressures in recent months, as investors weigh the company’s global exposure and the potential for slower consumer spending.

Rising costs in areas like apparel, coupled with elevated core inflation, may lead to margin pressure as the company grapples with higher input costs while consumers become more price-sensitive.

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Is Nike A Good Stock To Buy?

An investor or trader's decision to buy or sell a stock is unique to their time horizon and risk tolerance. Many typical investors evaluate earnings growth and valuation on a particular stock before making a decision.

For example, for Nike, you'll notice that earnings in its last quarter grew 16.47% source. As an investor, you'll want to decide whether that's better or worse than what you'd like to see among stocks in your portfolio.

On the valuation side, Nike's price-to-earnings ratio — a measure of how much an investor pays for the company's earnings — is projected to compress 14.1% in the current quarter when compared with last year. That places it below similar businesses Deckers Outdoor, Skechers USA, Birkenstock Holding in its sector. You'll need to decide whether that makes it more or less attractive based on how you think the company will perform over time.

There are many different valuation metrics that may help you make a decision. Find more on Nike's quote page, or if you'd like a deeper dive in an advanced program, try Benzinga PRO for free.

Nike has a 52-week high of $123.39 and a 52-week low of $70.75.

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