Former Rivian Communications Chief Sarah O'Brien Joins Jony Ive's Lovefrom (Updated)

Editor’s Note: This story has been updated with a confirmation from Rivian.

Sarah O’Brien, the erstwhile Chief Communications Officer at EV startup Rivian Automotive RIVN, has reportedly transitioned to LoveFrom, a creative collective established by Jony Ive, Apple Inc.’s former chief design officer.

What Happened: O’Brien has departed Rivian to become part of LoveFrom, making her the first full-time communications recruit for the creative collective, reported Axios.

Prior to joining Rivian, O’Brien held significant positions at Apple, Tesla, and Meta, according to her LinkedIn profile. At Apple, she spent about 8 years, from 2008 to 2016. She then took up roles as VP of Communications at Tesla and VP of Executive and Product Communications at Meta before joining Rivian in June 2023.

“Sarah is a friend,” Ive told Axios. “I have been fortunate to work intimately with her in the past and I am immensely grateful and thrilled that she is joining our small team at LoveFrom to assist us with our immoderate ambition to be useful in the future.”

Rivian confirmed to Benzinga that O’Brien has indeed left the company. Marina Hoffman is the new Head of Communications for the company, the spokesperson added.

Why It Matters: O’Brien reportedly left Rivian in August, joining the list of senior executives leaving the carmaker.

Tim Fallon, Rivian’s former Vice President of Manufacturing Operations, joined European automaker Stellantis NV as the head of manufacturing in North America last month.

Check out more of Benzinga’s Future Of Mobility coverage by following this link.

Read More:

• US Regulator Launches Investigation Into VinFast VF8 Vehicles Over Complaints Of Issues With Lane Keep Assist System

Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.

Photo courtesy: Rivian