Salesforce Stock Is Trading Higher Today: What's Going On?

Salesforce Inc CRM shares are trading slightly higher Wednesday. The company announced a collaboration with NVIDIA Corp NVDA to advance AI agent innovation.

What Happened: Salesforce and Nvidia announced a collaboration to develop AI capabilities for the enterprise with autonomous agent and interactive avatar experiences. 

The two companies plan to work together to deliver optimized predictive and generative AI workflows by combining the capabilities of Nvidia’s AI platform with the Salesforce platform and Agentforce.

“Together with NVIDIA, we’re leading the third wave of the AI revolution — moving beyond copilots to humans and intelligent agents working seamlessly to drive customer success,” said Marc Benioff, chair and CEO of Salesforce.

“This is what AI is meant to be — powered by the Salesforce Platform and Agentforce, every Trailblazer can harness AI to its fullest potential. By combining NVIDIA’s AI platform with Agentforce, we’re supercharging AI performance and creating dynamic digital avatars, delivering more engaging, intelligent, and immersive customer experiences than ever before.”

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As a result of the collaboration, organizations will gain access to next-generation AI, Salesforce customers will see accelerated value from AI investments and businesses will be able to improve productivity and effectiveness of interactions across industries.

Use cases for AI agents include crisis management, real-time weather impact for travel and logistics and real-time customer support resolutions. Use cases for AI-powered avatars include real-time sales coaching feedback, live event management and employee training assistance.

“In the future, every company, every job will be enhanced by a wide range of AI agents – assistants that will transform how we work,” said Jensen Huang, CEO of Nvidia.

CRM Price Action: Salesforce shares were up 0.83% at $257.30 at the time of publication, according to Benzinga Pro.

Photo: courtesy of Salesforce.