Why Baidu Stock Is Rising

Shares of Baidu Inc BIDU surged 6.15% to $93.71 Tuesday afternoon, benefiting from the sweeping monetary stimulus announced by the People’s Bank of China (PBoC).

The central bank's decision to aggressively cut both the reserve requirement ratio (RRR) and policy rates injected new optimism into China’s economy, sparking a broad rally in Chinese equities.

What Happened: Baidu, known as the “Google of China,” is a key player in the country's internet and artificial intelligence sectors. Shares rose sharply as investors anticipated that the substantial liquidity boost and policy rate cuts would not only help revive economic growth but also spur demand for the company's diverse range of digital services, which include search, cloud computing and AI-driven solutions.

Read Also: Consumer Confidence Tumbles As Concerns Over Labor Market Grow, Odds Rise For 50-Basis-Point Interest Rate Cut In November

The PBoC’s move to cut the RRR by 50 basis points, freeing up around $140 billion in liquidity for commercial banks, has the potential to improve credit availability across sectors. This infusion of capital into the economy is expected to particularly benefit large technology firms like Baidu, which rely on a strong consumer base and business spending for digital advertising and cloud services revenue.

With more liquidity in the system, businesses are likely to increase their spending on Baidu’s advertising platform and AI-powered enterprise solutions, boosting the company's revenue streams.

What Else: Additionally, Baidu's expansion into autonomous driving and AI cloud infrastructure aligns with China’s long-term technological ambitions, making the company well-positioned to capitalize on any government-led investment in innovation and digital infrastructure.

The easing of mortgage rates and repo rate cuts are also expected to stabilize China’s real estate sector, further bolstering consumer confidence. Increased consumer spending could translate into higher engagement on Baidu's platforms, from search engine usage to its mobile ecosystem.

Read Also: Gold Breaks Records On China’s Policy Stimulus: Mining, Metal Stocks Exhibit Strongest 1-Day Rally In 2024

Is BIDU A Good Stock To Buy?

An investor or trader's decision to buy or sell a stock is unique to their time horizon and risk tolerance. Many typical investors evaluate earnings growth and valuation on a particular stock before making a decision.

For example, for Baidu, you'll notice that earnings in its last quarter grew 12.02% source. As an investor, you'll want to decide whether that's better or worse than what you'd like to see among stocks in your portfolio.

On the valuation side, Baidu's price to earnings ratio – a measure of how much an investor pays for the company's earnings – is compressed 62.55% in the current quarter when compared with last year. That places it below similar businesses Alphabet, Meta Platforms, Pinterest in its sector. You'll need to decide whether that makes it more or less attractive based on how you think the company will perform over time.

There are many different valuation metrics that may help you make a decision. Find more on Baidu's quote page, or if you'd like a deeper dive in an advanced program, try Benzinga PRO for free.

According to data from Benzinga Pro, BIDU has a 52-week high of $136.53 and a 52-week low of $79.69.