Why Baidu Stock Is Popping Off This Week

Baidu Inc BIDU shares are trading higher by some 22% to $106.09 this week, fueled by a confluence of favorable macroeconomic developments in China and optimism surrounding the company's future growth prospects.

This week’s gain comes after the People's Bank of China (PBoC) announced aggressive monetary easing measures, which are expected to have wide-ranging positive effects on Chinese tech companies.

What Happened: The PBoC's decision to cut the reserve requirement ratio (RRR) for banks by 50 basis points, from 10.0% to 9.5%, is one of the most substantial easing measures seen in recent years. The move will inject approximately 1 trillion yuan ($140 billion) into the banking system, freeing up liquidity for lending and stimulating economic activity.

In addition, the central bank slashed both the seven-day repo rate and the 14-day reverse repo rate, further emphasizing its commitment to reviving China's economy, which has been under pressure from a property market slowdown and declining consumer confidence.

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This fresh wave of liquidity is expected to directly benefit companies like Baidu, which have significant exposure to sectors like AI, cloud computing, and autonomous driving that are heavily reliant on capital investment and government support.

With banks now having more liquidity to lend, Baidu could see increased access to capital, facilitating the expansion of its AI capabilities, which remain a core pillar of the company's long-term growth strategy.

What Else: Beyond the immediate impact of the monetary easing, Baidu is also poised to benefit from the broader stimulus plans being discussed by Chinese authorities. Reports suggest that China may issue up to $284 billion in sovereign debt as part of a larger fiscal stimulus package.

Such a package could bolster infrastructure spending, particularly in sectors like AI, autonomous driving, and smart cities, where Baidu has been heavily investing. As a leading player in AI, Baidu stands to gain from any policy measures aimed at boosting high-tech innovation and digital transformation in China.

Moreover, Baidu's strong position in China's digital economy has helped the stock rally in anticipation of stronger future earnings. The company's recent developments in AI—including its generative AI platform, Ernie Bot, which competes directly with OpenAI's ChatGPT—have placed Baidu at the cutting edge of global AI innovation.

As China seeks to close the technological gap with the U.S. in this critical area, Baidu's leadership in AI could attract more government support and investor interest, making it a key beneficiary of the country's long-term tech ambitions.

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Traders and investors can gain exposure to Baidu through KraneShares CSI China Internet ETF KWEB and iShares China Large-Cap ETF FXI.

How To Buy BIDU Stock

Besides going to a brokerage platform to purchase a share – or fractional share – of stock, you can also gain access to shares either by buying an exchange traded fund (ETF) that holds the stock itself, or by allocating yourself to a strategy in your 401(k) that would seek to acquire shares in a mutual fund or other instrument.

For example, in Baidu’s case, it is in the Communication Services sector. An ETF will likely hold shares in many liquid and large companies that help track that sector, allowing an investor to gain exposure to the trends within that segment.

According to data from Benzinga Pro, BIDU has a 52-week high of $136.53 and a 52-week low of $79.68.