EXCLUSIVE: Worksport Accelerates B2B Growth as Dealers Snap Up New AL4 Pre-Orders

Zinger Key Points
  • Worksport’s dealer sales have surged over 200% in four months, driven by interest in premium tonneau covers.
  • With 17,000 U.S. dealers, Worksport sees strong B2B sales growth opportunities ahead.

On Tuesday, Worksport Ltd WKSP announced a milestone in its business-to-business (B2B) sales growth and the newly initiated pre-order campaign for its highly anticipated AL4 Premium Tonneau Cover.

In the last four months, Worksport has achieved over 200% growth in Dealer Account sales of its Worksport-branded products, with key dealers in most major areas across the USA and Canada.

The company says the growth is attributed to the surging interest in high-quality, aggressively priced tonneau covers that meet the demands of today’s market. 

Also Read: EXCLUSIVE: Worksport Targets $2M in Savings With Strategic Cuts, Set to Launch New Clean-Tech Products in 2025

Worksport has shipped hundreds of displays to crucial dealer accounts across the United States. These retail display units will perpetually convert into dealer sales, representing a considerable long-term dealer-level growth objective, the company said in the press release.

These display units have generated a 31% conversion rate. Worksport’s sales team is working towards 100% sales conversion due to each retail display unit installed in dealer showrooms in the USA and Canada.

CEO Steven Rossi: “Our strategic deployment of display stands has not only expanded our dealer network but has also yielded an exceptional conversion rate of 31%.”

With over 17,000 dealers in the U.S., strong dealer interest signals a substantial opportunity for continued sales growth.

Worksport announced its first-ever B2B order from a customer in Puerto Rico, consisting of initial crates of hard and soft covers. This marks a significant expansion into new territories.

Following the recently announced production schedule of the AL4Premium Tonneau Cover, Worksport is beginning to book pre-orders from key dealer and distributor accounts in the USA and Canada.

Pre-ordering will end in November when the Worksport sales team expects significant early demand and orders.

The company said several top-tier national U.S.-based distributors are discussing pre-ordering the AL4, reflecting strong market confidence in the product.

Worksport will continue to expand its dealer network while attracting new distributors to enhance scale and market reach.

Price Action: WKSP stock closed higher by 8.05% at $0.7931 at Monday.

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