Ryan Reynolds Sold 2 Companies For $2 Billion In Just 4 Years But Says He's Not An Expert – 'If I Ran The Company For Real, It'd Be On Fire'

Ryan Reynolds, the guy most people know as Deadpool, has quietly been building an empire worth talking about. While his comedic timing and charm have made him a Hollywood darling, his business moves might be even more impressive. 

Forbes recently reported that the companies he's co-owned or sold are valued at a jaw-dropping $14 billion. That's right – billion with a B. And yet, when asked about his role in these ventures, Reynolds casually quipped, "Thank God I am not running the company." Humble much?+

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The man's portfolio is as eclectic as it gets: an F1 team, a football club (the other kind of football), a gin brand, a wireless provider and even an advertising agency. It's not just about slapping his name on a product either. Reynolds has mastered the art of turning everyday businesses into cultural phenomena, often using his signature wit and relatability to make it happen.

Take Aviation American Gin, for example. When Reynolds bought a stake, he didn't just throw money at it – he became the face and voice of the brand. His tongue-in-cheek marketing campaigns helped skyrocket its popularity, ultimately leading to its $610 million sale to Diageo in 2020. That's not a win; that's a master class in branding.

Then there's Mint Mobile. Under Reynolds' watchful eye (and cheeky commercials), the wireless provider went from a scrappy underdog to a billion-dollar success story. When T-Mobile acquired it for $1.35 billion in 2023, Reynolds stayed on as a spokesperson because he knows a good gig when he sees one.

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But Reynolds isn't pretending to be some business genius. In fact, he's refreshingly candid about how much he doesn't know. When discussing his investment in fintech company Nuvei Corp. on Squawk Box, he admitted, "I know nothing about fintech," adding with a laugh, "Thank God I am not running the company." Instead, he leans on strong teams and "emotional investing." Translation: He bets on brands with good stories to tell and the potential to resonate with consumers personally.

As Reynolds explained, "How does this happen if you look at a gin company, a wireless company and a Welsh football club? They don't go together, but they all had strong brand foundations." He has a knack for spotting opportunities where others might not, turning those opportunities into authentic, memorable narratives.

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In an August 2018 interview on The Tonight Show, Jimmy Fallon asked Ryan Reynolds how he got involved with Aviation Gin. With his trademark humor, Reynolds explained, "It's an American gin. Little smoother than our British counterparts, little pro-drinkable." Then, catching himself, he joked, "Uh, wow, I sound like a pro." Fallon laughed and agreed, prompting Reynolds to add, "I know nothing about gin. If I ran the company for real, it'd be on fire."

This mix of intuition, humor and strategic marketing makes his approach unique. It's also fueling his climb toward billionaire status – not bad for a guy who still jokes about being clueless half the time. Whether or not he officially joins the billionaire club soon, one thing's clear: Ryan Reynolds isn't just playing the game; he's rewriting the rules.

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