What's Going On With Molson Coors Beverage Shares?

Molson Coors Beverage Co Class B TAP shares are trading lower by 2.7% to $55.69 during Friday’s session. Shares of alcohol stocks are trading lower after U.S. Surgeon General Murthy issued an advisory warning alcohol consumption could raise cancer risk.

What To Know: The announcement heightens public awareness of the health dangers linked to alcohol consumption and could lead to stricter regulations, such as updated warning labels and lower recommended drinking limits.

As a company reliant on beer sales, Molson Coors may face reduced consumer demand if these warnings deter drinking, especially among health-conscious demographics. Additionally, potential regulatory changes could increase costs related to compliance, marketing and product labeling.

Since beer represents a significant share of Molson Coors’ revenue, heightened scrutiny of alcohol's role in cancer could disproportionately impact its financial outlook compared to that of diversified alcohol producers. Investor uncertainty about future sales and increased regulatory risks likely contributed to the stock's sharp decline.

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How To Buy TAP Stock

Besides going to a brokerage platform to purchase a share – or fractional share – of stock, you can also gain access to shares either by buying an exchange traded fund (ETF) that holds the stock itself, or by allocating yourself to a strategy in your 401(k) that would seek to acquire shares in a mutual fund or other instrument.

For example, in Molson Coors Beverage’s case, it is in the Consumer Staples sector. An ETF will likely hold shares in many liquid and large companies that help track that sector, allowing an investor to gain exposure to the trends within that segment.

According to data from Benzinga Pro, TAP has a 52-week high of $69.18 and a 52-week low of $49.19.