Elon Musk's Mom Maye – Model, Author And 'International Dietitian' – Is A Sensation On RedNote As TikTokers Flee To The Chinese Platform

Maye Musk is proving that reinvention and resilience can open doors, no matter your age or industry. Known primarily as Elon Musk's mother, Maye has carved her path as a model, author and dietitian with a thriving presence on the Chinese social media platform Xiaohongshu – often dubbed "RedNote" by English speakers, but also Douyin and Weibo. 

As TikTok users look for new platforms due to possible bans in the U.S. and other countries, Maye's rise on Xiaohongshu shows how people and businesses can use these platforms to grow.

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A New Kind of Influencer

At 76, Maye Musk is not your typical influencer. With more than 577,000 followers on Xiaohongshu, she publishes various lifestyle content, such as postings about travel, wellness and cultural appreciation, as The Guardian recently reported. Her captions, like "Feel the oriental aesthetics" and "Let's review the wonderful experience in 2024," resonate with her audience, who see her as a role model for aging gracefully and embracing new challenges.

Interestingly, she has reportedly been compared to figures like Henry Kissinger for fostering goodwill between cultures, showing her strong impact in China.

Maye's popularity matches a trend in China called "silver influencers." These are older people who inspire younger generations, like Millennials and Gen Z. Most of Maye's followers are young women who admire her independence, style and strength.

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Maye's influence extends beyond social media. In recent years, she's become a global ambassador for brands like Oppo, AISE Baobao and Fila, attending high-profile events in China's fashion and luxury sectors. She has walked in fashion shows for JNBY and attended events for brands like Moncler alongside stars like Rihanna and A$AP Rocky.

Her endorsements highlight the business potential of tapping into China's consumer market. With Tesla's largest factory in Shanghai and Elon Musk's strong ties to the country, Maye's rising popularity complements her son's business interests, fostering goodwill for the Musk brand.

A Bestselling Author in China

Maye's book, A Woman Makes a Plan, has also found a receptive audience in China. Its Chinese edition has been described as a bestseller, with readers praising her life story of overcoming adversity and thriving in multiple careers. Her narrative – from surviving an abusive marriage to raising three successful children and building her career – strikes a chord in a culture that values perseverance and self-reliance.

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Lessons for Business and Finance

Maye's success on Xiaohongshu provides valuable insights for businesses and entrepreneurs. As TikTok faces potential bans in some countries, diversifying onto platforms like Xiaohongshu can help safeguard and expand reach, particularly in lucrative markets like China. Maye's posts emphasize the importance of authenticity, showing how sharing personal stories and values can foster deeper connections with audiences.

The rise of "silver influencers," like Maye, reveals the untapped potential of older demographics in marketing. Including diverse age groups in campaigns can broaden a brand's appeal and impact. Additionally, Maye's embrace of Chinese culture – from celebrating festivals to appreciating infrastructure – has strengthened her relatability and appeal in the local market.

A New Era of Influence

As some TikTok creators migrate to Xiaohongshu amid uncertainty, Maye Musk's flourishing presence demonstrates the platform's viability for global influencers and businesses. Her ability to connect with young audiences while staying true to her brand is a master class in adaptability and innovation – qualities any entrepreneur or marketer can learn from.

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