AriZona Iced Tea Takes A Shot At Netflix For Raising Their Prices–'It's Still 99 Cents'

When Netflix announced it was raising prices again this week, the internet had much to say. But one of the funniest and most talked-about responses came from AriZona Iced Tea. The company, famous for its 99-cent cans, tweeted to remind everyone that while Netflix keeps charging more, their price hasn't changed.

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"AriZona Iced Tea is still 99 cents," the brand tweeted, earning over 14 million views. The playful dig at Netflix’s rising costs quickly went viral, with fans jumping into the conversation. One person joked, "Can you start a streaming service right now?" AriZona replied, "Yeah, I'm streaming some AriZona into my mouth right now." Someone else asked where they got their information, and AriZona simply said, "Me."

This funny back-and-forth highlights a real point: prices are going up everywhere, but AriZona is sticking to their 99-cent promise. They've kept the same price since 1992! Don Vultaggio, the founder of AriZona, says keeping the price low is important to him. "Why have people who are having a hard time paying their rent pay more for their drink?" he said. "Maybe it's my little way of giving back."

AriZona has managed to keep its price low through strategic decisions like thinner cans, optimized production and efficient shipping methods. "We make it faster. We ship it better. We ship it closer. The cans are thinner."

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Unlike competitors who invest heavily in advertising, AriZona relies on word-of-mouth to grow its customer base. Despite inflation and rising costs over the years, the company remains debt-free and highly profitable, with Vultaggio's net worth surpassing $5.6 billion.

Meanwhile, Netflix's latest price increases –$7.99 for its ad-supported plan (up $1), $17.99 for the standard plan without ads (up $2.5) and $24.99 for its premium plan (up $2) – arrived alongside strong earnings. The streaming giant added 19 million subscribers in the last quarter of 2024, bringing its global total to 302 million. The company says the extra money will go toward making more content, like the Jake Paul vs. Mike Tyson boxing match and new seasons of hits like Squid Game.

While Netflix continues to adjust its pricing strategy, AriZona's commitment to staying affordable has become a rare and refreshing constant. Judging by the overwhelming reaction to their tweet, it's clear that people appreciate their humor – and their prices. AriZona Iced Tea remains a steady, 99-cent bright spot in a world of ever-increasing costs. Read Next:

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