Snap Expands Creator Tools With Later Partnership

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Snap Inc. has partnered with Later to introduce automated content scheduling and creator discovery tools for Snapchat.
The integration allows marketers to find and collaborate with creators while helping creators connect with brands and monetize.
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Snap Inc. SNAP has partnered with Later, a leading influencer marketing and social media management platform, to enhance creator collaborations and streamline content publishing on Snapchat.

This integration introduces automated content scheduling and creator profile discovery within Later’s platform, making it the first to incorporate both Snapchat’s Public Profile API and Creator Discovery API in a single solution. Marketers can now search for Snapchat creators by keyword, topic, and audience size, manage campaign collaborations more efficiently, and schedule content alongside other social platforms.

Snapchat creators, in turn, gain access to Later’s network, allowing them to connect with brands, utilize analytics, and leverage planning tools to optimize engagement and revenue.

Also Read: Snap Stock Drops Following Q4 Results And Analyst Downgrade: What’s Going On?

Fintan Gillespie, Director of U.S. Revenue Partnerships at Snap Inc., emphasized the significance of this collaboration, stating, “Later’s dedication to innovation and data-driven influencer marketing aligns perfectly with our mission to help creators grow their businesses while enabling brands to achieve real results. We’re excited to introduce these integrations, which will create new opportunities for seamless collaboration between creators and brands within Later Influence and facilitate content publishing to Snapchat via Later Social.”

Price Action: SNAP shares are trading lower by 0.25% at $10.13 on the last check Thursday.

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