'There's Going To Be Two Types Of Companies,' Says Mark Cuban, 'Those Great At AI, And Everybody Else That They Put Out Of Business'

Billionaire entrepreneur Mark Cuban recently spoke at Arizona State University about everything from his childhood hustle to his current fight against high drug prices, but one message stood out loud: companies that don't adapt to artificial intelligence will get left behind.

Embrace AI or Get Left Behind

“There's going to be two types of companies,” Cuban told students during the “Dialogues for Democracy” event hosted by Arizona Sen. Jeff Flake (R-AZ). “Those who are great at AI, and everybody else that they put out of business.”

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Cuban emphasized that AI isn’t just another tool—it’s the future of competitive advantage. “Whatever your strengths are, AI can make you better at them. That's it, period. End of story,” he said. He compared the moment to the early days of personal computers, when people were terrified to make the leap from typewriters and calculators to software tools like Lotus 1-2-3.

He asked the students, “You know why people took typing in high school? Because people thought if you didn’t type 55 words a minute, you weren’t going to be able to get a job as a secretary. That sounds insane today, but AI is the exact same thing.”

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He encouraged students to fully immerse themselves in AI tools like ChatGPT and Google’s NotebookLM, saying these systems can transform dense PDFs and class materials into interactive conversations or even podcasts. 

Cuban stressed that students who understand and use AI will have an edge no matter what field they enter. “You’re the AI generation. Nobody in politics that I’ve seen really gets AI. When you walk in the door, if you’re the experts in that space, they have to listen to you.”

He warned that industries, jobs, and even universities that don’t adapt will be overtaken. “It's going to create more opportunity, not less.”

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From Selling Garbage Bags to Building Billion-Dollar Businesses

Cuban grew up in Pittsburgh and credits his dad, who worked in car upholstery, as his biggest inspiration. He started hustling early, selling baseball cards and garbage bags door to door.

When he was 12, he wanted a new pair of baseball shoes. That’s when his dad told him, ‘When you get a job, you can buy any pair of shoes you want,’ he recalled. Apparently, that was “the best thing” that happened to him, as he learned more about business from selling garbage bags than from anything else in his entire life.

He dropped out of high school early to take college classes and later transferred to Indiana University because it was the cheapest top-ranked business school.

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