Mark Cuban made his position known this week when it came to Americans complaining about lost manufacturing jobs. He argued that the real power to change the economy isn't in Washington, but in everyday purchasing choices.
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In a series of posts on X, the billionaire investor and entrepreneur said Americans have always had the option to support U.S. manufacturing—they just didn't take it. Cuban pointed out that, in theory, if every American had chosen to buy only domestically made goods, the demand would have been strong enough to keep manufacturing jobs in the U.S.
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“What percentage of the physical products that you purchased the last 6 months were made in America?” Cuban asked. “You do realize that EVERY AMERICAN could have chosen to buy only American-made products. Then we wouldn’t be in this position. Companies would manufacture here because customers demanded it.”
To push that idea forward, Cuban said he invested in a startup that created a browser extension to help consumers make those decisions more easily. The tool would highlight American-made alternatives whenever people shopped online, on Amazon or elsewhere. The concept was simple: make it easy to support U.S. companies.
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But the outcome was disappointing.
“No one cared,” Cuban wrote. “They had to pivot.” In other words, there wasn't enough user interest to make the product viable in its original form. The company had to change its strategy to survive.
Cuban's comments were in response to a user who said they were willing to pay more for American-made goods and felt the U.S. economy was stronger when it relied on domestic manufacturing, especially in regions like the Midwest. That post expressed nostalgia for a time when American workers had better wages and more stable jobs thanks to local production.
Cuban didn't argue against that point. But he insisted that if consumers truly wanted to bring back those days, they needed to act on it—not just talk about it.
He followed up with a direct call-out to those who demand policy solutions like tariffs while ignoring their own buying habits. “I don’t care who you are,” he started, “If you are complaining we need tariffs to bring manufacturing and jobs to the USA, and you don’t buy American EXCLUSIVELY, YOU ARE A HYPOCRITE.”
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He continued, “You want to bring manufacturing back, lead by example and get friends and family to do the same.” His message is that change doesn't start with politicians; it starts with your credit card.
Cuban also responded sharply to investor and entrepreneur Grant Cardone, who accused him of working against the president and claimed that businesses now realize they were too reliant on limited suppliers and financing options.
“Why do you always blame hard working entrepreneurs who are busting their ass to live the American dream?” Cuban fired back.
This wasn't just about a browser plugin that didn't take off. It was about the larger question of consumer responsibility. Cuban's view is that the market responds to what people actually buy, not what they say they care about.
If Americans truly want to bring back jobs and revive domestic manufacturing, Cuban says it won’t happen because of social media posts, soundbites, or even tariffs. It has to begin with conscious, consistent consumer choices. Until then, he suggests, complaints about jobs going overseas ring hollow.
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