SoFi Expands Access to Private Markets: What's Going On?

SoFi Technologies Inc SOFI shares are trading higher by 6.03% to $11.34 during Tuesday’s session. The company earlier announced it is broadening its reach into alternative investments by expanding access to private market funds, including a new class of the Cosmos Fund with exclusive exposure to AI company Anthropic.

What To Know: This move builds on SoFi's December 2024 launch with Templum, which included access to a closed class of the Cosmos Fund tied to SpaceX, as well as the Pomona and StepStone Private Markets Funds.

The move aims to meet surging demand among retail investors—87% of whom expressed interest in investing in private companies, particularly in sectors like tech, AI, and healthcare, according to a 2024 SoFi survey. Traditionally, such investments have been limited to institutions and ultra-high-net-worth individuals.

By offering curated exposure to high-growth private firms, SoFi could differentiate itself from traditional brokerages and deepening member engagement.

The recent partnership with Templum also stands to enhance infrastructure and access, potentially positioning SoFi to capture a greater share of the retail investing market while expanding its footprint in the alternative investment space.

Read Also: IMF Slashes US Growth Outlook As Trump Tariffs Bite, Raises Recession Odds To 40%

How To Buy SOFI Stock

By now you're likely curious about how to participate in the market for SoFi Technologies – be it to purchase shares, or even attempt to bet against the company.

Buying shares is typically done through a brokerage account. You can find a list of possible trading platforms here. Many will allow you to buy “fractional shares,” which allows you to own portions of stock without buying an entire share.

In the case of SoFi Technologies, which is trading at $11.34 as of publishing time, $100 would buy you 8.82 shares of stock.

If you're looking to bet against a company, the process is more complex. You'll need access to an options trading platform, or a broker who will allow you to “go short” a share of stock by lending you the shares to sell. The process of shorting a stock can be found at this resource. Otherwise, if your broker allows you to trade options, you can either buy a put option, or sell a call option at a strike price above where shares are currently trading – either way it allows you to profit off of the share price decline.

According to data from Benzinga Pro, SOFI has a 52-week high of $18.42 and a 52-week low of $6.01.