Amidst the controversy surrounding Elon Musk, it’s sometimes easy to forget that Tesla TSLA has been at the forefront of clean energy adoption worldwide. It makes sense, then, that Tesla’s tech is powering the company’s first home community.
Consisting of 11 homes in Houston, Realtor.com reports that the properties are attracting intense buyer interest, despite recent vandalism experienced by Tesla car owners and showrooms.
“We have honestly had no issues with Trump and Musk backlash. In fact, I had over 150-plus people at my brokers’ open. It was insane, people were very excited,” Jamie Fallon, a Houston-based real estate broker handling the homes’ sales, told Realtor.com.
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Solar Shingles, EV Chargers, Powerwall Battery Storage
All homes in the community feature Tesla-made products, including solar roof shingles, EV chargers, and Powerwall home battery storage. The latter has become a coveted commodity in Texas, which is not part of the national power grid but operates its own separate electrical grid. Risks And Rewards
Launching a new Tesla product, especially one as expensive as a home, could be seen as risky for the company, which has seen its stock price plummet due to Musk’s close association with President Donald Trump. However, Fallon has said buyers are more interested in power than politics.
“Who cares who is in office when you don’t have power? Houston has had a huge issue with electricity because we’re not on the national grid. So when we lose power, we’re out for five days,” she told Realtor.com. “While we are big on oil, gas, and generators, now people are seeing that they can have Tesla-powered homes at similar price points,” she added. “We are not selling sunset; we are selling power.”
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High Priced
According to Realtor.com, only four of the 11 homes remain available. While the essential components that power the homes are Tesla-made, the residences themselves, located in the Oaks of Shady Acres subdivision, have been built by Utopia Homes. Two of the remaining properties still remain—a larger model priced at $544,900 and a smaller one priced at $524,000. By Houston’s standards, the houses are pricey—about $179,000 more than Houston’s median list price of $365,000.
Clean Energy Home Revolution
Despite the White House’s efforts to promote fossil fuels, Fallon believes that Tesla-type clean-energy homes are the dwellings of the future.
“What legislation we have in Washington is going to dictate it, but going toward clean energy is where I think the country is headed. I think there is a mindset shift happening,” Fallon says.
Fallon feels that the homes’ integration of style and tech, particularly with Tesla’s solar singles, is part of their selling point. “The next time I have to replace my roof, I’m putting Tesla shingles on it. You can’t even tell [what they are]; they look so good,” she says.
In addition to mainstream full-sized family homes, Tesla is exploring the tiny house market. The smaller homes, according to Tech Bullion, also feature Tesla solar panels and Powerwall battery storage units. However, the real selling point is the price, which starts at $7,000.
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