Snap Shares Fall Despite Strong Q1 Metrics: What's Going On?

Snap Inc SNAP shares have dropped 13% to $7.94 since Tuesday’s session, despite the company delivering better-than-expected first-quarter earnings.

What To Know: The social media giant reported revenue of $1.36 billion, a 14% year-over-year increase that slightly beat analyst expectations.

Its adjusted loss of 8 cents per share also came in ahead of forecasts, which had predicted a 13-cent loss. User growth remained strong, with daily active users rising 9% to 460 million and monthly active users surpassing 900 million for the first time.

CEO Evan Spiegel highlighted progress in both advertising solutions and Snapchat+ subscriptions. Advertising momentum was evident with a 60% year-over-year increase in active advertisers, and Snap posted a 137% improvement in adjusted EBITDA to $108 million.

However, the company declined to issue formal second-quarter guidance, citing macroeconomic uncertainty and recent headwinds in ad spending, particularly due to changes in de minimis exemptions impacting international advertisers.

Analyst sentiment has turned cautious. While Snap’s performance exceeded expectations, concerns over slowing ad growth and exposure to global economic pressures have led multiple firms to cut price targets.

Snap projects DAUs will rise to 468 million in the second-quarter, but without revenue guidance, investors remain wary amid a challenging ad market environment.

Read Also: Trump Pressures Fed After Solid Jobs, Cooling Inflation: ‘Lower Its Rate!’ 

How To Buy SNAP Stock

Besides going to a brokerage platform to purchase a share – or fractional share – of stock, you can also gain access to shares either by buying an exchange traded fund (ETF) that holds the stock itself, or by allocating yourself to a strategy in your 401(k) that would seek to acquire shares in a mutual fund or other instrument.

For example, in Snap’s case, it is in the Communication Services sector. An ETF will likely hold shares in many liquid and large companies that help track that sector, allowing an investor to gain exposure to the trends within that segment.

According to data from Benzinga Pro, SNAP has a 52-week high of $17.33 and a 52-week low of $7.08.