Carnival Cruise Lines and Live Nation Entertainment Announce Innovative Marketing Alliance

Carnival Cruise Lines, a unit of Carnival Corporation & plc (NYSE: CCL; NYSE: CUK), and Live Nation Entertainment, Inc. LYV today announced a wide-ranging national marketing alliance that will "Rock the Deck" for concert-goers across the country starting this spring. An exciting addition to Carnival Cruise Lines' "Hey America, Didja Ever" campaign, Carnival will reach fun-loving music fans before, during and after live shows through Live Nation's multi-channel distribution platform, VIP priority seating, in-venue visibility, fan interaction and exclusive artist access. The innovative program signifies Live Nation's first-ever partnership with a cruise line, and sets sail this month.