THQ Partners Announces Distribution Deal with Codemasters

THQ THQI today announced an agreement in which THQ Partners will distribute four of Codemasters' premier video games in North America during 2011. THQ Partners provides select developers and publishers access to THQ's global retail and online publishing network. Codemasters will continue to handle North American marketing. “Bringing together THQ's world-class publishing and Codemasters' highly acclaimed titles is a win-win situation for both companies,” said Tim Walsh, Vice President, THQ Partners. “Our goal is to offer Codemasters a custom distribution solution so they can outsource the functions they don't need to own.” “The THQ Partners initiative truly resonated with us,” said Rod Cousens, CEO of Codemasters. “THQ stands as a publishing force in North America and provides us the mindshare, commitment and resources of their organization to successfully drive Codemasters products in this very important market.”