On August 11, 2021, Rocky Brands (NASDAQ:RCKY) declared a dividend payable on September 16, 2021 to its shareholders. Rocky Brands also announced that shareholders on the company's books on or before September 2, 2021 are entitled to the dividend. The stock will then go ex-dividend 1 business day(s) before the record date. Rocky Brands, which has a current dividend per share of $0.15, has an ex-dividend date scheduled for September 1, 2021. That equates to a dividend yield of 1.21% at current price levels.

An ex-dividend date signals when a company's shares cease to trade with its current dividend payout. There is a small intermission period before the company announces a new dividend. Usually, a company's ex-dividend date falls one business day before its record date. Investors should keep this in mind when purchasing stocks because buying them on or after ex-dividend dates does not qualify them to receive the declared payment. Newly declared dividends go to shareholders who have owned that stock before the ex-dividend date. Most ex-dividend dates operate on a quarterly basis.

Over the past year, Rocky Brands has experienced an overall upward trend regarding its dividend payouts and a downward trend regarding its yields. Last year on September 1, 2020 the company's payout was $0.14, which has since grown by $0.01. Rocky Brands's dividend yield last year was 2.39%, which has since decreased by 1.18%.
Companies use dividend yields in different strategic ways. Some companies may opt to not give yields altogether to reinvest in themselves. Other companies may opt to increase or decrease their yield amounts to control how their shares circulate throughout the stock market.