Kellogg Company Earnings Preview: Revenue, Earnings Expected to Fall from Previous Quarter

Kellogg Company K announces its next round of earnings this Thursday, July 28, 2011. Here is Benzinga's everything-that-matters guide for this Thursday's second quarter earnings announcement.

Earnings and Revenue:

Wall Street expects a positive EPS of 91 cents per share and revenues of $3.29 billion. Whether the reported numbers beat or miss analysts' estimates, they will also be compared against last year's numbers for the same period, which were a profit of 89 cents per share on revenues of $3.06 billion. We'll have to wait for Thursday to see if Kellogg Company has accomplished the estimated 2.2% rise in EPS and 7.5% increase in revenues on a year-over-year basis.

Here's how the company's reported EPS has stacked up against analyst estimates in the past:

Stock Performance:

Shares of Kellogg Company were trading at $55.91 as of July 22, 2011. Shares are up 11.1% year to date. For a full 12 months, the return has risen by 10.7%. Given that these returns are generally positive, long-term shareholders are probably satisfied going into this earnings release.

• Long-term shareholders are already enjoying 12-month gains prior to the announcement

Average Stock Rating:

The average rating by analysts for Kellogg Company is a Moderate Buy. The strength of this rating has crept upwards over the past three months.

Competitors:

Want to check out the performance of Kellogg Company closest competitors? Take a look at some of the company's peers in the consumer staples sector.

• General Mills GIS: Moderate Buy with a $0.52 recent quarter EPS
• Hain Celestial Group HAIN: Moderate Buy with a $0.36 recent quarter EPS
• Kraft KFT: Moderate Buy with a $0.52 recent quarter EPS
• Flowers (FLO): Hold with a $0.33 recent quarter EPS

The food-miscellaneous/diversified company's industry has seen price/earnings growth of 4.5% during the current fiscal year.

Finally, a description of the company's main areas of operation: Kellogg Company, with its subsidiaries, manufactures and markets ready-to-eat cereal and convenience foods, including cookies, crackers and toaster pastries.

Take Action:

Now that you've gotten an advanced peak at Kellogg Company's upcoming earnings numbers, keep an eye out for any surprises in the report and be ready to take action. Also, check back in with us after the announcement for a full recap and a guide to your next steps.

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