Ralph Lauren Corporation RL is expanding in Canada with the launch of digital commerce and the first Ralph Lauren store in the country, with plans to expand further in the coming years.
The new establishment is located within Toronto's upscale Yorkdale Shopping Centre. This comes a boost to Ralph Lauren's existing wholesale and outlet presence in the region.
Toronto features among the top 30 cities RL is targeting for an integrated omni-channel expansion worldwide.
The brand currently operates 12 outlet stores across the country, in addition to maintaining wholesale partnerships with major retailers.
Also Read: Ralph Lauren's Brand Appeal Remains Strong After Q2 Earnings, Says Analyst
The new RalphLauren.ca portal will house the full portfolio of its brands, with a range of Men's, Women's, and Childrenswear assortments in apparel, accessories, and footwear, in addition to select Home items.
The company's Canadian digital commerce site is set to go live in English on October 11, with plans to cater to the Quebec audience through a French interface in the near future.
Price Action: RL shares traded higher by 1.21% at $114.80 on the last check Wednesday.
This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
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