What's Going On With RH Stock After Earnings?

RH RH shares are trading higher Friday after the company posted better-than-expected second-quarter financial results following Thursday's closing bell.

The Details:

RH, the home furnishing company, also known as Restoration Hardware, beat analyst expectations for the second quarter on the top and bottom lines and expects third-quarter revenue growth from 7% to 9%. 

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RH's CEO Gary Friedman attributed the growth to the company's investment in new product lines and platform expansion which increased its market share in the U.S. and laid a foundation for future growth overseas. 

"We are pleased to report that demand was up 7% in the second quarter and has continued to inflect positive, gaining momentum each month with July finishing up 10%. Demand accelerated into the third quarter with August up 12% and product margins inflecting positive despite operating in the most challenging housing market in three decades," said Friedman. 

What Else: Multiple analysts raised price targets on RH stock following the print. 

• TD Cowen maintained its Buy rating and raised the price target from $325 to $350.
• Wells Fargo maintained an Overweight rating on RH and raised the price target from $325 to $350.
• Wedbush maintained RH with a Neutral, but raised the price target from $250 to $310.
• Baird maintained a Neutral rating and raised the price target from $275 to $290.
• Morgan Stanley maintained an Equal-Weight rating and raised the price target from $300 to $310.

How To Buy RH Stock:

By now you're likely curious about how to participate in the market for RH – be it to purchase shares, or even attempt to bet against the company.

Buying shares is typically done through a brokerage account. You can find a list of possible trading platforms here. Many will allow you to buy ‘fractional shares,' which allows you to own portions of stock without buying an entire share. For example, some stock, like Berkshire Hathaway, can cost thousands of dollars to own just one share. However, if you only want to invest a fraction of that, brokerages will allow you to do so.

In the the case of RH, which is trading at $316.99 as of publishing time, $100 would buy you 0.32 shares of stock.

If you're looking to bet against a company, the process is more complex. You'll need access to an options trading platform, or a broker who will allow you to ‘go short' a share of stock by lending you the shares to sell. The process of shorting a stock can be found at this resource. Otherwise, if your broker allows you to trade options, you can either buy a put option, or sell a call option at a strike price above where shares are currently trading – either way it allows you to profit off of the share price decline.

RH Price Action: According to Benzinga Pro, RH shares are up 24.6% at $319.70 at the time of publication Friday.

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Image: Courtesy of RH