Google's Gemini-Integrated Search Innovations: What You Need To Know

Google has been the most used search engine worldwide for years.

Its parent company, Alphabet Inc GOOGL, unveiled new Gemini AI additions to its search engine at its I/O Conference last week.

Here’s what you need to know about Google’s attempts to fend off competition from OpenAI.

AI Overviews: Head of Search Liz Reid outlined Gemini’s new overview feature, which lists an AI-generated response to a user’s search query at the top of Google searches.

Gemini has also adopted Multi-step reasoning, which allows Google to return AI-generated responses to multi-part questions along with sorting by context such as time of year.

Finally, the “Simpler” and “Break it Down” features use Gemini to convert responses to be either longer or shorter per user request.

Although Pichai claimed that the feature has already driven traffic increases, contradictory evidence from Google Trends shows that users frequently attempt to turn the feature off.

Search with Photos: Gemini AI allows users to search within their entire history of Google Photos to return a search query. The example outlined in Google’s presentation was a search for a user’s license plate number using the user’s Google Photos library.

“It knows the cars that appear often, it triangulates which one is yours, and just tells you the license plate number,” said CEO Sundar Pichai.

Previously, Google’s software would only supply a long list of photos without a definitive answer.

Ask with Video: Finally, Gemini allows users to record a video and ask Google a question based on the contents of the video. Google’s presentation featured VP of Product Rose Yao recording a broken record player while asking Gemini to identify the underlying problem.

“Each frame was fed into Gemini's long context window that you heard about earlier today. Search could then pinpoint the exact make and model of my record player,” Yao said. “And make sense of the motion across frames to identify that the tonearm was drifting. Search fanned out and combed the web to find relevant insights from articles, forums, videos, and more.”

Why it Matters: Google has long attempted to fend off OpenAI’s attempt to dethrone the company’s status as the search engine king. Rapid developments in Gemini are encouraging signs for Google as they attempt to outlast OpenAI’s own innovations.

Price Action: Alphabet traded at $177.12, up +0.11% at the time of publication.

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