Josh Kesselman, Javier Hasse And More Experts Dive Into Cannabis Market Trends At MJBizCon

This year's MJBizCon in Las Vegas promises to deliver crucial insights from industry pioneers, with two key panels featuring Benzinga Cannabis' managing director Javier Hasse, along with renowned voices in the cannabis sector. These sessions will provide actionable knowledge for entrepreneurs and investors navigating the burgeoning cannabis industry, including pivotal discussions on brand building and the rapid evolution of Latin American cannabis markets.

Embracing Your Brand's Unique Magic: How To Build An Iconic Brand In The Ancillary Market

Date & Time: Wednesday, December 4, 2024, 2:00pm – 2:40pm
Location: Room 2 – Cannabis Business 101

In this session, cannabis branding is the focal point, led by Josh Kesselman, CEO and founder of RAW Rolling Papers, a globally recognized brand rooted in authenticity and simplicity. Known for his unfiltered approach, Kesselman's journey—from opening a smoke shop to founding a major brand—demonstrates the power of authenticity in establishing a loyal customer base.

For those exploring opportunities in the cannabis ancillary market, Kesselman's insights will be invaluable. As he explains, the ancillary market remains a fertile ground for entrepreneurs free from stringent regulations that often accompany cannabis itself. Topics include unconventional marketing approaches and how to leverage technology and security to amplify brand presence.

Javier Hasse's expertise in content and cannabis market growth adds an additional layer, with his experience shaping media narratives for both Benzinga and El Planteo. This panel invites entrepreneurs to think innovatively in a field where standing out is essential.

Cannabis In Latin America: Market Evolution And Opportunities

Date & Time: Friday, December 6, 2024, 10:00am – 10:40am
Location: Room N110 – International Regulatory Roundup

As cannabis markets continue to expand in Latin America, this panel explores the region's distinct landscape. Javier Hasse will join a discussion with industry leaders, including Simón Espinosa, CEO of En Volá; Julian Wilches, co-founder and CRO at Clever Leaves CLEVER; and Zara Snapp, director at Instituto RIA. Together, they will dissect the evolving regulatory frameworks, investment potential and unique challenges in key countries such as Argentina, Mexico, Chile and Colombia.

This conversation will provide critical insights into how regulatory and social dynamics shape opportunities in Latin America, a region gaining prominence as both a cultivator and consumer of cannabis. Espinosa's experience with En Volá offers a cultural perspective, while Wilches and Snapp bring expertise in regulatory compliance and policy reform. Attendees will walk away with a nuanced understanding of how to navigate these diverse markets, the importance of local partnerships, and strategies for sustainable growth amid complex regulations.

More details here.