UPS Offers 'Peace Of Mind With No Surprises' With Transparent Tariff Cost Tool

by Chris Katje Benzinga Staff Writer

Zinger Key Points

UPS launched a new tool that shows final costs, including tariffs and import dues for global purchases.
The platform launch comes ahead of President Donald Trump's promise for additional reciprocal tariffs on April 2.
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Logistics giant United Parcel Service UPS launched a new platform that will provide upfront costs, including the impact of any tariffs, for consumers on international purchases.

What Happened: UPS recently launched UPS Global Checkout, enabling consumers to view the impact of tariffs imposed by President Donald Trump on various countries before placing an order.

The service is launching in 43 countries and guarantees the cost of customs fees and duties on international purchases, UPS said.

UPS launched the platform in response to shoppers frequently facing unexpected fees for unpaid import costs after placing international orders. The launch also comes ahead of Trump's self-proclaimed "Liberation Day" on April 2, when he plans to announce reciprocal tariffs on multiple countries.

"With UPS Global Checkout, we're making international shopping around the world as easy as buying in-store," UPS EVP and President of International, Healthcare and Supply Chain Solutions Kate Gutmann said.

Gutmann said that UPS Global Checkout allows online shoppers to have "peace of mind" when they pay at checkout because they will not be subject to additional fees.

"This, combined with our total UPS premium delivery experience, benefits our customers – the retailers – by helping to drive additional sales."

Why It's Important: UPS is the only global integrated carrier with a guaranteed cost structure for international shipping, according to the company.

The platform adjusts to policy changes, duties and tariffs in real time, which could be helpful given the ever-changing world of tariffs and the percent levied on certain countries and industries.

"Given trade shifts around the world, expanding growth opportunities in new markets can now be seamless," Gutmann said.

UPS highlighted a survey of U.S. and UK shoppers that found that 41% of shoppers avoided international e-commerce purchases if the duties and taxes were not clear at checkout.

With Trump set to place additional tariffs on items and countries, UPS's new tool could come at the perfect time and help the logistics company land new deals and partnerships as more consumers worry about not paying extra fees after purchase.

UPS Price Action: United Parcel Service stock traded at $110.25 on Monday versus a 52-week trading range of $108.30 to $154.29. The stock hit a new 52-week low on Monday, and shares are down 11.4% year-to-date.

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