Target Unveils $15 Billion Sales Growth Strategy With Focus on Digital Expansion

On Tuesday, Target Corporation TGT outlined a strategic plan to drive over $15 billion in sales growth by 2030, focusing on style, innovation, and value.

Starting in 2025, Target plans to launch a multi-year initiative to expand high-growth product categories. This includes reinventing its gaming and sports categories, launching new Good & Gather collaborations, and strengthening partnerships with Champion and Disney.

Digital Ecosystem: Target plans to significantly grow its Target Plus marketplace, aiming to increase third-party digital sales from $1 billion in 2024 to over $5 billion by 2030.

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The retailer aims to add hundreds of brands, including Peloton, Daily Harvest, and Honest Baby Clothing, to enhance its product offerings and attract more customers.

Additionally, Target intends to double the size of its in-house media company, Roundel, which generated over $2 billion in value last year.

New Store Opening: Target plans to open around 20 new stores in 2025, mostly large-format locations, while continuing its 10-year goal of adding 300+ stores. The retailer will also invest in remodels to enhance shopping experiences, improve fulfillment efficiency, and drive digital growth through its stores-as-hubs model.

Beauty Category: The company plans to expand its beauty selection with 2,000 new items and enhance its supply chain to support its growing multi-channel business.

Owned Brand Innovation: Aiming to expand its frequency categories with new Good & Gather Collabs, Target is launching March 9 with Chef Ann Kim. It's also adding 600+ food and beverage items, refreshing up&up essentials, and updating Boots & Barkley pet supplies for more affordable options.

Target Circle loyalty Program: Target plans to triple its Target Circle 360 membership in three years by adding new perks, benefits, and partnerships, including a collaboration with Marriott Bonvoy for enhanced travel rewards.

Same-Day services: In 2025 and beyond, the retailer plans to further expand these services by enhancing convenience, increasing awareness, and improving the Drive Up and Returns experience.

Yesterday, the company reported a fourth-quarter sales decline of 3.1% year-on-year to $30.91 billion, beating the analyst consensus estimate of $30.84 billion, and adjusted EPS of $2.41, beating the consensus estimate of $2.26.

Target expects FY25 adjusted EPS of $8.80 – $9.80 versus an estimate of $9.31, comparable sales to be flat, and, FY25 sales growth to be around 1%.

Investors can gain exposure to the stock via Capitol Series Trust, The Nightview Fund NITE NITE, and VanEck Retail ETF RTH.

Price Action: TGT shares are up 0.14% at $117.30 premarket at the last check Wednesday.

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