Dick's Sporting Goods Becomes Official Sponsor Of Boston Marathon, Following NCAA Sponsorship Win

by Lekha Gupta, Benzinga Editor

April 13, 2023 12:00 PM | 1 min read |

Dick's Sporting Goods Inc DKS inked a multi-year sponsorship partnership with Boston Athletic Association (BAA).
As per the deal, DKS will sponsor all BBA events, starting with the 2023 Boston Marathon, which includes BAA 5K, BAA 10K, and the BAA Half Marathon.
The deal strengthens DKS' footprint in Boston ahead of its House of Sport opening in Spring 2024. The company's House of Sport store will be over 100,000 square feet and house a vast selection of sports gear and apparel.
Last month, DKS became the Official Sporting Goods Retail Partner of the NCAA.
Also Read: Dick's Sporting Goods Gets Price Target Bumps By Analysts Following Upbeat Earnings
Price Action: DKS shares are trading lower by 0.46% at $137.05 on the last check Thursday.