Vision Pro Launch Triggers Concerns Over Apple Stock Dip, Similar To Original iPhone, MacBook, iPad Reveals

Apple Inc. AAPL, the world's largest firm with a market valuation of more than $2.8 trillion, has a proven track record of success.

Consider this astonishing statistic: If a person had invested $1,000 in Apple shares during the company's initial public offering in 1982, that investment would have risen to a shocking $2.759 million by June 2023.

This incredible rise can be ascribed to Apple's revolutionary product breakthroughs, such as the iconic iPhone, Macbook and iPad.
After the recent release of its new augmented/virtual reality headset, Vision Pro, which delves into the world of spatial computing for a starting price of $3,499, Apple shares lost around 2% of their value.

Investors are thus left with a crucial question: How have Apple shares performed since the unveiling of these cutting-edge devices?

To shed light on this question, Benzinga examined the stock's 1-month returns following Apple's announcement of the first iPhone, iPad and Macbook.

When did Apple unveil the first iPhone, iPad, and Macbook?

Here are the key dates when Apple announced the following products:

• The first MacBook, known as the MacBook (13-inch), was announced on May 16, 2006, by Apple in a press release.
• The first iPhone was announced on Jan. 9, 2007, by Steve Jobs during his keynote presentation at the Macworld Conference & Expo. The device was then released on June 29, 2007.
• The first iPad was announced on Jan. 27, 2010, by Jobs during a special event at the Yerba Buena Center for the Arts in San Francisco.

Apple Stock Sees Negative 1-Month Returns After Major Product Unveilings

In the month following the Macbook's announcement, between May 16, 2006 and June 17, 2006, Apple shares experienced a 15.5% decline, dropping from $2.43 to $2.06.

In the month following the iPhone's announcement, from Jan. 10, 2007 to Feb. 12, 2007, Apple shares fell from $3.38 to $3.03, representing a negative performance of 3.7%.

During the period of Jan. 27, 2010 to Feb. 26, 2010, in the month after iPad was unveiled, Apple shares saw a slight decrease from $7.39 to $7.31, resulting in a negative performance of 1.1%.

In conclusion, shares of Apple tend to show a negative performance in the month following the announcement of major products that have made the Cupertino brand unique in the world.

This negative performance can be attributed to various factors such as high market expectations, a launch price that disappoints analysts, or delays in the product's availability in stores and so on. 

Could this be a déjà vu moment for the new Vision Pro as well?

Photo: Shutterstock