Temu, Shein Brace For Impact As Trump's Tariff Torpedo Blows Up The $800 Loophole

Comments
Loading...
Zinger Key Points

The party's over for dirt-cheap Chinese fashion hauls. President Donald Trump just closed the "de minimis" loophole, a trade exemption that allowed foreign e-commerce titans like Temu and Shein to ship low-cost packages (under $800) into the U.S. tariff-free.

Now, it's 90% duties or $75 per item. Come June 2025, that jumps to a scorching $150.

Read Also: PDD Stock Eyes Golden Cross As Temu’s Growth Battle Heats Up

Trump Closes The Door, Then Slams It

Trump didn't just end the exemption. He tripled the planned levy in a move aimed at countering China's retaliatory tariffs and, officially, to crack down on the flow of synthetic opioids like fentanyl. His executive order, signed last week, targets shipments from China and Hong Kong outside the international postal system.

These low-value parcels, which previously enjoyed a duty-free ride into American closets, now face a brutal cost hike.

The Commerce Department claims it is finally equipped to process and collect tariff revenue on these micro shipments, declaring the systems are "ready."

Ready or not, the bill is coming due.

Retail Fallout Is Already Here

Forever 21, now liquidating its stores, blamed Temu and Shein's ultra-low prices for gutting its customer base. "The ability for non-U.S. retailers to sell at drastically lower prices has significantly impacted us," the company said in court, reported Axios.

Related: Forever 21 Files For Bankruptcy: CFO Cites Competition From ‘Foreign Fast Fashion Companies’ Like Shein, Temu

Temu, operated by PDD Holdings Inc PDD, and fast-fashion giant Shein have long thrived on this duty-free model.

With the loophole dead, both giants will face a new reality: play by the rules or pay a premium for every glitter top and gadget they send stateside.

Read Next:

Photo: Shutterstock

PDD Logo
PDDPDD Holdings Inc
$90.772.74%

Stock Score Locked: Want to See it?

Benzinga Rankings give you vital metrics on any stock – anytime.

Reveal Full Score
Edge Rankings
Momentum
21.16
Growth
99.27
Quality
-
Value
78.17
Price Trend
Short
Medium
Long
Got Questions? Ask
Which retailers will struggle most post-tariff?
How will Temu adapt to new tariffs?
Are foreign fast-fashion companies at risk now?
Which U.S. brands might benefit from less competition?
Could PDD Holdings face declining sales?
Is there an opportunity in domestic apparel manufacturers?
How will shipping companies adjust to new tariffs?
What impact will this have on e-commerce growth in the U.S.?
Which investors should pivot their strategies now?
Will bankruptcies rise in the retail sector?
Market News and Data brought to you by Benzinga APIs

Posted In: