Why Viant Technology's Stock Is Trading Higher Today

Viant Technology Inc DSP shares are trading higher by 13.9% at $18.20 Friday morning after B of A Securities upgraded the stock from Neutral to Buy and announced a $30 price target. 

Viant Technology is an advertising software company. The software enables the programmatic purchase of advertising, which is the electronification of the advertising buying process. Through the technology, a marketer can easily buy ads on desktop, mobile, connected TV, linear TV, streaming audio and digital billboards.

Viant Technology has a 52-week high of $69.16 and a 52-week low of $14.46.