Sweet Deal Alert! Krispy Kreme Offloads Insomnia Cookies Stake for $350M, Focuses on Fresh Doughnuts
Krispy Kreme reported sale of majority stake in Insomnia Cookies to Verlinvest and Mistral Equity Partners for $350 million. The deal, closing on July 17, 2024, allows Krispy Kreme to focus on fresh doughnut production.